XeroCon Brisbane 2025 is just around the corner, and we couldn’t be more excited to connect with the accounting community at Australia’s biggest cloud accounting event. Whether you want to see our latest developments, have a genuine conversation about practice automation, or simply catch up over coffee – here’s where you’ll find the Seamlss team.
Find Seamlss at Stand E24
We’ve secured a great spot on the exhibition floor at Stand E24, and we’re bringing some exciting news to XeroCon Brisbane 2025. We’ll be showcasing our latest system updates and releases, including a few surprises we’re launching specifically for the event.

What We’re Showcasing at XeroCon
Latest Releases: See our newest features and system updates in action. We’ve been busy developing solutions based on feedback from our user community, and XeroCon is where we’re unveiling what we’ve been working on.
XeroCon Exclusives: We have some special announcements and a limited-time promotion that’s only available during the event. Come by to see what we’ve prepared for XeroCon attendees.
Book a Demo: Want to see how Seamlss could work in your practice? You can book a demonstration with our team through our website. We’ll show you the platform in detail and answer your specific questions about integration and implementation.
Real Conversations: Our team will be there for genuine discussions about improving your processes. Bring your onboarding challenges – we’re always interested in different approaches and learning about how various practices handle client verification.
Clayton Wood Speaking at XeroCon Brisbane
Our CEO Clayton Wood will be presenting at XeroCon Brisbane as a Xero Partner, sharing his experience running Business Edge Advisors. This isn’t a Seamlss pitch – Clayton will be speaking from his perspective as a practice owner about pricing, positioning, and having the courage to choose your clients.
Session Details
- When: Wednesday, September 3rd, 3:30pm – 4:00pm
- Where: Partner & Community Stage 2
- Topic: “The courage to say ‘no:’ Pricing, positioning, and picking the clients you actually want”
Clayton will be sharing his Clarity Matrix framework to help you confidently price based on complexity, communicate your value clearly, and build the courage to say no to clients who don’t fit. As he puts it: “Every time you say ‘yes’ to the wrong client, you’re saying ‘no’ to the right one – or to yourself.”
XPM PowerUp: The Day Before XeroCon
If you’re attending XPM PowerUp or want to, register here, it’s on August 2nd (the day before XeroCon), you’ll hear Clayton share his honest journey with XPM at Business Edge Advisors. While Seamlss is a sponsor and app partner of the event, Clayton will be speaking purely from his experience as a practice owner about implementing and maximising XPM in his firm.
This is a candid conversation about the wins, the challenges, and the lessons learned from Clayton’s XPM journey. If you want to hear real-world insights from someone who’s actually using the platform to run a practice, this session is worth attending.
XPM PowerUp is free to attend, and you can register through the official Xero events page. If you’re serious about maximising your XPM investment, this is definitely worth your time.
Why We’re Attending XeroCon Brisbane 2025
XeroCon represents everything we value about the accounting community – the willingness to embrace change, the focus on improving client experiences, and the collaborative spirit that drives innovation. We’re not just exhibiting; we’re there to contribute to conversations about the future of practice management.
Over the past year, we’ve helped hundreds of Australian practices streamline their onboarding processes, reduce compliance risks, and improve client relationships. XeroCon gives us the opportunity to share these learnings and learn from your experiences.
What Problems We’re Solving
If any of these challenges sound familiar, we’d love to chat at Stand E24:
- Client onboarding that takes weeks when it should take days
- Manual document collection that creates bottlenecks during busy periods
- Identity verification processes that feel cumbersome for clients
- Re-engagement procedures that are inconsistent or forgotten entirely
- XPM workflows that could be more efficient
- Document security concerns, especially with email attachments
We’ve built Seamlss specifically to address these pain points, and we’re always interested in hearing about variations and unique challenges different practices face.
Connect With Us at XeroCon Brisbane 2025
Before XeroCon: Follow our updates on social media or connect with us on LinkedIn. If you have specific questions or want to schedule a meeting at our stand, reach out through our website.
During XeroCon: Find us at Stand E24, attend Clayton’s session on Wednesday at 3:30pm, or simply say hello if you spot us around the venue. We’re approachable and always happy to chat.
After XeroCon: We offer follow-up consultations for anyone we meet at the event. The real conversations often happen after the conference when you have time to properly evaluate what you’ve learned.
Making the Most of Your XeroCon Visit
XeroCon Brisbane can be overwhelming with so many vendors and sessions to choose from. Here’s our advice: come with specific problems you’re trying to solve rather than just browsing. Whether that’s with us or any other vendor, targeted conversations will give you much better outcomes than general information gathering.
If you’re visiting our stand, think about your current onboarding process – what takes the most time, where do things go wrong, what do your clients complain about? These specifics help us show you exactly how Seamlss could fit into your practice.
See You at XeroCon Brisbane
We’re looking forward to meaningful conversations about practice improvement, client experience, and the future of accounting operations. XeroCon brings together the most forward-thinking practices in Australia, and we’re honoured to be part of that community.
Whether you’re a current Seamlss user wanting to see what’s new, considering changes to your current systems, or simply curious about our approach to client onboarding – come find us at Stand E24.
Looking forward to catching up in Brisbane.